(Macau SAR, May 21, 2024) – Sports fans and Hennessy lovers, the Spirit of the National Basketball Association (NBA) is back following the hot release of Hennessy V.S.O.P NBA Season 4 Limited Edition. The world’s best-selling cognac, Hennessy announces its new Hennessy X.O NBA Season 4 Limited edition and an immersive pop-up retail store in Macau. From 8 June until 4 July 2024, a jaw dropping chrome basketball installation will be hitting the hall of the East Square and East Promenade at Galaxy Macau™ with an immersive retail experience that celebrates the official spirit of the game.

Hennessy is now raising the bar with its Hennessy X.O NBA S4 Limited Edition bottle. This game-changer is inspired by the NBA hardwood court flooring, the place where every dribble, every practice session, and every shot is fueled by an incredible hunger to make it to the next level. Through modern elegance and meticulous craftsmanship, Hennessy presents its Hennessy X.O in an exclusive limited edition NBA bottle, which is packaged within a wooden box reminiscent of the hardwood court.

 

 

 

To elevate the drop of Hennessy x NBA Season 4 Limited Editions, Hennessy takes the excitement to new heights with the Hennessy x NBA pop-up, located at Galaxy Macau, opening its doors from 8 June. Hennessy lovers and sport fanatics will be thrilled to discover an exciting new line up from streetwear fashion brand, Mitchell & Ness who has created a capsule collection for the Hennessy x NBA partnership, exclusively available at Galaxy Macau. Over the course of the month, expect hot happenings to take place. From photo-worthy moments within the basketball installation to expertly crafted Hennessy V.S.O.P cocktails for registered guests via WeChat mini program, the Hennessy x NBA pop-up is set to deliver a slam dunk experience like no other.

This June, Hennessy and Galaxy Macau are joining forces to present an extraordinary cocktail and meal pairing experience. Set in prestigious venues such as Terrazza, Pak Loh, Pang’s, Putien, Bei Shan Lou, Horizon Bar, The Ritz-Carlton Bar & Lounge, and Macallan Bar, this exclusive collaboration will invite you to discover the captivating world of Hennessy cognac. Prepare to elevate your palate as you will indulge in Galaxy Macau’s unrivalled artistry of crafted cocktails and culinary creations, meticulously designed to harmonize with the intricate flavours of Hennessy.

Both Hennessy V.S.O.P and X.O NBA Season 4 Limited Editions are now exclusively available at selected retailers in Hong Kong and Macau. And there’s more, Hennessy enthusiasts who spend MOP1,500 or more on Hennessy products* will receive limited-edition merchandise that is sure to impress. As an extra special treat, any purchase* of the new Hennessy x NBA limited edition bottle will entitle customers to receive a set of exclusive Hennessy x NBA coasters.

Hennessy X NBA pop-up
Date:    8 June – 4 July 2024
Venue:    East Square and East Promenade at Galaxy Macau
Registration:    Register via Hennessy Macau WeChat Mini Programme

Download high-res images here.
 

Follow the Hennessy website and social media for the latest updates. 
Website: https://www.hennessy.com/en-int/nba-x-hennessy 
Facebook: https://www.facebook.com/hennessyhongkong