#Hennessy #HennessyxNBA #SpiritoftheNBA #GalaxyMacau

(Macau SAR, June 12, 2024) - Hennessy, the world’s bestselling cognac, and the National Basketball Association (NBA) came together for the grand unveiling of the Hennessy x NBA Pop-up Store at Galaxy Macau™. The highly anticipated event celebrated the global partnership between the two iconic brands, marking the fourth season of their collaboration. The pop-up store showcased the brand-new Hennessy NBA Season 4 Limited Edition V.S.O.P and X.O bottles, alongside a captivating chrome basketball installation and an exclusive collaboration between Hennessy and streetwear fashion brand Mitchell & Ness.
The pop-up commenced with an exhilarating opening ceremony that not only extended a warm welcome to esteemed guests at the launch, but

also emphasized the profound significance of basketball courts as vibranthubs where talents converge, stories unfold, and communities unite. Guests were promised a month filled with thrilling happenings, including the opportunity to take pictures with the Instagram-worthy chrome basketball installation and indulge in delicious Hennessy V.S.O.P cocktails.
This June, Hennessy and Galaxy Macau™ are joining forces to present an extraordinary cocktail and meal pairing experience. Set in prestigious venues such as Terrazza Italian Restaurant, Pak Loh Chiu Chow Restaurant, Pang’s Kitchen, Putien, Bei Shan Lou, Horizon Bar and The Macallan Whisky Bar & Lounge, this exclusive collaboration will invite you to discover the captivating world of Hennessy cognac. Prepare to elevate your palate as you will indulge in Galaxy Macau™’s unrivalled artistry of crafted cocktails and culinary creations, meticulously designed to harmonize with the intricate flavours of Hennessy.
 
Both Hennessy V.S.O.P and X.O NBA Season 4 Limited Editions are now available at the Hennessy x NBA Pop-Up at Galaxy Macau™, together with the exclusive Mitchell & Ness capsule collection. The pop-up promises to be an extraordinary experience, allowing visitors to immerse themselves in the craftsmanship of Hennessy V.S.O.P.

Hennessy X NBA pop-up

Date:    8 June – 4 July 2024
Venue:    East Square and East Promenade at Galaxy Macau
Registration:    Register via Hennessy Macau WeChat Mini Programme

Download high-res images here.

Follow the Hennessy website and social media for the latest updates. 
Website: https://www.hennessy.com/en-int/nba-x-hennessy 
Facebook: https://www.facebook.com/hennessyhongkong

For Media Enquiries please contact the press office team:

GALAXY MACAU INTEGRATED RESORT – GALAXY ENTERTAINMENT GROUP

Vicky Wu    Tel: +853 8883 8111    mediarelations@galaxyentertainment.com

Jennifer Hong    Tel: +853 8883 8128     mediarelations@galaxyentertainment.com

Vanessa Estorninho    Tel: +853 8883 8224     mediarelations@galaxyentertainment.com

PURPLE

Hayden Lam    Tel: +852 9508 7117    Email: hayden.lam@purplepr.com

Martha Chow    Tel: +852 9763 7987    Email: martha.chow@purplepr.com

MOËT HENNESSY DIAGEO HONG KONG & MACAU LTD

Laura Ma    Email: laura.ma@mhdhk.com

Hayley Zeng    Email: hzeng@mhdhk.com
 

ABOUT GALAXY MACAU INTEGRATED RESORT
Galaxy Macau™, The World-class Luxury Integrated Resort delivers the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the property covers 1.1 million-square-meter of unique entertainment and leisure attractions that are unlike anything else in Macau. Eight award-winning world-class luxury hotels provide close to 5,000 rooms, suites and villas. They include Banyan Tree Macau, Galaxy Hotel™, Hotel Okura Macau, JW Marriott Hotel Macau, The Ritz-Carlton, Raffles at Galaxy Macau, Andaz Macau and Broadway Hotel. Unique to Galaxy Macau, the 75,000- square-meter Grand Resort Deck features the world’s longest Skytop Adventure Rapids at
 
575-meters, the largest Skytop Wave Pool with waves up to 1.5-meters high and 150-meters pristine white sand beach. Two five-star spas from Banyan Tree Spa Macau and The Ritz- Carlton Spa, Macau help guests relax and rejuvenate.

As the dining destination in Asia, Galaxy Macau offers a wide variety of gastronomic delights, exquisite experiences and ingredients of the finest quality with over 120 dining options from Michelin dining to authentic delicacies; Galaxy Promenade is the hottest shopping destination featuring the latest in fashion and curated experiences in Macau. Spanning over 100,000- square-meter, luxury flagship stores, lifestyle boutiques and our selection of labels are among the more than 200 world-renowned brands for a world-class shopping journey; Galaxy Cinemas, immersive thrills and luxurious comfort go hand in hand at Galaxy Cinemas. All 10 theaters are equipped with the latest audio-visual technology; CHINA ROUGE, one-of-a-kind deluxe lounge that evokes the glitz and glamor of Shanghai's golden era with entertainment in luxury and style; and Foot Hub presents the traditional art of reflexology to make you feel more relaxed and revitalized. For Authentic Macau Flavours & Vibrant Asian Experiences, Broadway Macau – just a 90-second walk via a bridge from Galaxy Macau, has over 35 Authentic Macau & Asian Flavours at its Broadway Food Street. The 2,500-seat Broadway Theatre plays host to world-class entertainers and a diverse array of cultural events. Meeting, incentive and banquet groups are also well looked after with a portfolio of unique venues in Galaxy Macau and a professional service staff.

Galaxy International Convention Center (GICC) is the latest addition to the Group’s ever- expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world- class event venue featuring 40,000-square-meter of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau.

For more details, please visit www.galaxymacau.com, www.broadwaymacau.com.mo and www.galaxyicc.com.

ABOUT HENNESSY
The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The Maison’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.

ABOUT HENNESSY V.S.O.P
The Hennessy V.S.O.P is the expression of the transmission of the know-how of eight generations of Master Blenders. Inspired by the legacy of the original Hennessy V.S.O.P, Hennessy Master Blenders have constantly sought to create a completely harmonious blend: it is the definitive expression of a perfectly balanced cognac. Based on a selection of firmly
 
structured Eaux-de-vie, aged largely in partially-used barrels in order to take on subtle levels of oak tannins, this highly characterful cognac reveals balanced aromas of fresh vanilla, cinnamon and toasty notes, all coming together with a seamless perfection.

About NBA CHINA
The NBA is the most popular international professional sports league in China, with 279 million fans across the league’s social media platforms. The league focuses on promoting basketball and business development in China in multiple areas, including game broadcasting, digital media, marketing partnerships, merchandise, games and events, elite and youth basketball development, NBA Cares and social responsibility programs.

Fans can have access to over 1,300 live games and highlights via mobile phone and TV. Since 2004, NBA Cares has hosted 180 community activities in China, with over 400 current NBA players and legends having visited China to participate in games, basketball clinics and various activities with fans. Fans may purchase 1,000-plus NBA products at NBA flagship stores, NBA Membership WeChat mini program, NBA’s mini program on Alipay, NBA APP and nearly 10,000 partner stores nationwide.

The NBA’s relationship with Chinese basketball dates back to more than 40 years ago. In 1979, the Washington Bullets (now Washington Wizards) played two exhibition games in China, becoming the first NBA team to visit the country. In 1987, the first NBA game was aired on CCTV. In 2004, the league held its first NBA China Games. Following the NBA China Games 2019, 17 NBA teams have played 28 preseason games in the region. 14 Chinese players have played in the NBA and WNBA.

 

^{*All merchandise promotions are only applicable to purchases of one bottle of Hennessy V.S.O.P or X.O NBA S4 Limited Edition, or more.}